MARKETING STRATEGY & INTEGRATION

There’s no magic to marketing strategy. It’s more a matter of asking the right questions, and answering them with a plan that’s accurate, insightful, comprehensive and inventive. The trick is planning and coordinating the advertising, Public Relations and overall marketing efforts in an orchestrated team effort. The Drager Group has done this for many years, usually working with the marketing head, sometimes the president or CEO. Companies that don’t need marketing expertise in-house full-time have us on retainer to handle it all.